“Missed”

Online content video for the P&G Always charity campaign “End of Period Poverty”.

More than 137,000 girls in the UK regularly miss school because they don’t have access to sanitary protection', which not only impacts their education, but their relationships, life skills and confidence as well. Always wants to change this by sparking a national conversation and continuing to donate pads to UK school girls in need.

Client: P&G Always Agency: Publicis NY Production Company: Tangerine Films Shoot Location: London, UK

Director: Erin Heidenreich Producer: Sally Llewellyn Director of Photography: Nanu Segal Poem by: Hollie McNish