“The Pill Has Been Liberated”

It’s 60 years since the female contraceptive pill made its debut in the UK and it’s taken all those 60 years to be made available to women without a prescription, which sounds rather tardy (you still need to see a pharmacist.)

Maxwellia’s Lovima is one of the first and it’s being introduced by a pleasingly down-to-earth film from the studio Ourselves, highlighting its role in women’s liberation.

Agency: Ourselves Production Company: Believe Media Shoot Location: London, UK

Director: Kathryn Fergusson Producer: Shabana Mansuri Production Manager: Beatrice Giustini Director of Photography: Amelia Hazlerigg