“Never Owned”

The Guardian is flexing its editorial independence in a new campaign that emphasises its unique ownership model.

In the film, viewers see how the newspaper is received by people around the world. The reactions range from fear to love and hate to trust, but ultimately, the publication claims it is ‘never controlled.’

Agency: Lucky Generals Production Company: Smuggler London Shoot Location: London, UK

Director Duo: Rubberband. Producer: Andrew Rawson Production Manager: Beatrice Giustini Director of Photography: Patrick Golan